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physical therapy tv
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the aflac duck has suffered an unexpected injury — a lacerated wing and fractured beak no less — landing the creature in the hospital for an extended stay.
what's next? rehab, of course.
that's the premise of the third television installment of this year's ad campaign by columbus-based aflac. The newest commercial made its debut monday night on "the voice," the singing competition that features judges blake shelton, adam levine, shakira and usher. The show airs 8-10 p.m. On nbc.
dubbed "physical therapy," a 60-second version of the commercial appeared on "the voice," while a 30-second spot will be the norm as it airs on various broadcast and cable networks in the coming weeks.
"the aflac duck and our brand is not an image. It is an experience," michael zuna, aflac's chief marketing executive, said in a statement. "physical therapy and this interactive integration are reminding consumers why they fell in love with the aflac duck more than 10 years ago and why aflac remains a household name."
aflac launched the most recent ad campaign in january, with a doctor telling reporters at a press conference about the feathered waterfowl's injuries. It was followed in february by a spot showing the duck laying in a hospital bed amid concerned medical interns.
the ultimate theme, as usual, is that aflac pays injured or ill hol.........read more detail
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